Mackenzie Lynch
Mackenzie Lynch

I'm a New York-based writer and strategist working with brands, creators, and causes
to find the words to make people feel something and do something.

View my work ↓

Hi, I'm Mackenzie

I make people care.

There's so much you can do with a few words and a little strategy.

There's so much you can do with a few words and
a little strategy.

I tell stories that move people: to buy, to donate, to sign up, to watch, to learn, to ask, to share, to engage. I’ve spent the last decade blending strategy, storytelling, and creative operations to connect with audiences, turn ideas into action, and help creative teams do their best work.

Creative swiss-army knife
Strategic storyteller
dream collaborator
Professional Plate-Spinner
Enthusiastic advocate
TOTAL nerd

MORE ABOUT my work

Creative swiss-army knife
Strategic storyteller
dream collaborator
Pro Plate-Spinner
Enthusiastic advocate
TOTAL nerd

Don't just take my word for it.

Explore my words, designs, and strategies below. Whether I’m leading a campaign, building a process from scratch, or crafting a message that resonates, I bring a thoughtful, people-centered approach to everything I do.

View my work

If you've been sitting on an awesome design idea, but aren't quite sure how to execute it, I would 100% recommend reaching out to Mackenzie.

Cassidy Olsen,
Former H.O.M.E. Director of Development

Mackenzie has built infrastructure for the 826CHI Communications team that will be indispensable for years to come.

GABY FEBLAND
FORMER 826CHI COMMUNICATIONS MANAGER

Mackenzie created a product for us that aligned with our style and goals, but also pushed our brand forward.

CASSIDY OLSEN
FORMER H.O.M.E. DIRECTOR OF DEVELOPMENT

She was able to take a short conversation and a couple reference photos and turn it into a work of art that our staff and donors love.

I used to be so overwhelmed by data and processes, but now I can't imagine working without them.

COMMUNICATIONS MANAGER,
US Grocery RETAIL BRAND